Hyderabad: Orient Electric Ltd, part of the diversified $1.8 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 5-Star rating for its 9W LED bulb by BEE (Bureau of Energy Efficiency).
Puneet Dhawan, senior vice-president and business head, lighting, Orient Electric, said, “We are proud to be amongst the first to have certified BEE 5-star rated LED bulbs. We have always been a firm supporter of BEE's star labelling for LED bulbs as it helps to assure the consumer in terms of light output and energy savings.
“We were the pioneers to introduce and market BEE 3 Star rated bulbs way back in 2016 and this norm has now been made mandatory for all. In our consistent endeavor to provide value to consumers, we have now voluntarily adopted BEE 5-star rating for high demand 9W LED bulbs,” Mr Dhawan said.