As you wish, sir! — Информационное Агентство "365 дней"

As you wish, sir!

When creative geniuses make a masterpiece movie or a documentary, they pay attention to detail, from the roaring sound of the volcano, to the colour combo of brown and red of the lava… to the sound of the lava, perfectly mastered to make you imagine it's flowing into your own living room. These may impress on the big screen — but a lot of the detail gets lost when seen on a television set, which today is the final frontier, to broadcast cinematic content. But small screen viewers have become more demanding and TV manufacturers are having to take a picture and sound fidelity seriously. Just claiming 4K resolution is not enough.

The recently launched Sony Bravia A9F OLED TV addresses this challenge with technology. The TV features Sony's X1 Ultimate 4K HDR processor which detects each tiny element in an image, analyzes it in real-time to provide detail and accurate colour. To put it in dummies terms, instead of processing the image of a bunch of grapes for colour, the X1 Ultimate processes each grape in the bunch separately, for sharper detail.

On the sound front, the A9F supplements the conventional sound system with an additional actuator right behind the middle of the screen. In total, the TV pumps out audio from 3 actuators and 2 sub-woofers, to create an immersive viewing experience.  They call it the Acoustic Surface Audio+ technology. 

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When you are watching the 9 o'clock new channels with half a dozen people shouting simultaneously, all this up-scaling may seem wasted. But if your viewing choice includes that rare combo of great audiovisual content, that Oscar-quality movie, the roar of the lion as it seems to jump out of the screen, will come straight from the jaws and not some obscure corner of your TV!

The A9F offers the TV version of Android 8.0 Oreo OS, with hands-free voice search. You can also get into Netflix with a single button. The 55-inch Sony Bravia A9F is priced at Rs 3,99,990 while the 65 -inch variant comes at Rs 5,59,990, and they are early premium products for the upcoming festive season.



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